In light of the ongoing attempts by the Zionist occupation to erase Palestinian identity, steal its heritage, and falsely claim it as its own, the urgent need arose to establish a central heritage project that contributes to protecting Palestinian heritage and affirming the people's right to it.
The project aims to:
* Document and disseminate authentic Palestinian heritage as widely as possible, locally and internationally.
* Strengthen Palestinian national and cultural identity, especially in Al-Quds and areas threatened by Judaization.
* Empower Palestinian women breadwinners by supporting their handicrafts and heritage production and providing marketing platforms that contribute to improving their economic and social conditions.
At its core, the project carries the message:
"Palestinian heritage is not merely a past we celebrate, but a present we resist with, and a future we protect for generations to come.”